I was brought on to be part of OpenTable's first ever design team to help reimagine it's brand identity in it's then 13 year history. This section chronicles my contribution to the development and evolution of OpenTable's brand, which was heavily in collaboration with the Brand Team as well other cross-functional teams.
You can read more about the process here.
Role: Brand Designer
I designed and illustrated promotional holiday and special events collateral. Each design was used for headers, carousel images, email assets, and social media.
Using the new brand style guide, I illustrated assets and collateral for various touch points. From landing page headers to advertisements to emails to internal promotional merchandise, I helped start the development of OpenTable’s new illustration style.