PROPORTION MEALS CO.
ProPortion Meals Co. launched early in 2016 by siblings Tina, Peter, and Anna Pham in hopes to help the everyday person live healthier and balanced lives through quality, portioned prepared foods. Soon after launching, they sought to create a brand that not only reflected their family values and healthy lifestyle goals but also helped separate themselves from the concentrated meal prep industry in southern California.
Role: Creative Director, Designer, Project Manager
Main tools used in the process: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Trello, Google Docs
Create an experience that inspires fitness and health for everyone with a welcoming but bold tone. The line work in the logomark expresses movement, mirroring the company's goal to help others “make moves” by integrating meal prep as an essential element in life.