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PROPORTION MEALS CO.

PROPORTION MEALS CO.

 

ProPortion Meals Co. launched early in 2016 by siblings Tina, Peter, and Anna Pham in hopes to help the everyday person live healthier and balanced lives through quality, portioned prepared foods. Soon after launching, they sought to create a brand that not only reflected their family values and healthy lifestyle goals but also helped separate themselves from the concentrated meal prep industry in southern California.

Role: Creative Director, Designer, Project Manager

Main tools used in the process: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Trello, Google Docs

 

 

MOODBOARD

Moodboard photos of inspiration sourced from  Unsplash  and  Behance .

Moodboard photos of inspiration sourced from Unsplash and Behance.

 
 

DIRECTION

Create an experience that inspires fitness and health for everyone with a welcoming but bold tone. The line work in the logomark expresses movement, mirroring the company's goal to help others “make moves” by integrating meal prep as an essential element in life.

 
 
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Three panel brochure layout (cover and back side)

Three panel brochure layout (cover and back side)

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Tradeshow banners

Tradeshow banners

Branded social media

Branded social media